I love it when social media companies challenge their original business models and develop their platforms. It’s the magic of competition! Instagram has now published their new «Snapchat» function where you are allowed to instantly share your moments. I guess this was originally Instagram’s idea; a platform for people sharing instant moment. And this was how we used it to begin with! However, Instagram now works as an area to share perfect pictures where nothing is left to chance. The pictures are not taken with a phone camera anymore, but fancy Canons or Nikons, and don’t you dare to post a picture that does not match you last picture! It is important that the whole profile has a nice layout… I’m guilty too. Did you notice that I used the word «Snapchat» function for instant moment pictures? Kudos to Snapchat for creating a new term. That is however another discussion.

A lot of people might disagree with me, thinking that businesses should not move away from their original idea. Often I do agree with that, like when Snapchat introduced their «memories» function. I think this ruined the authentic idea of Snapchat. Instagram’s new function does however actually bring us back to their original business model. I think it will be interesting to see how people will use this function, and will it affect our new Instagram habits?

I have allready started to use the new function, have you?



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